Different aspects will be dealt with during the training:
- How to include new and old technologies in our communication strategy and audience involvement, reaching new audiences, minorities, people with less access, and how to make them feel art is for them, feel they belong and welcome at our programs, performances, and spaces?
- How to develop a sustainable relationship with the - existing - audience?
- How can new technologies contribute to the festival experience and generate new audiences?
- How do they help to portray the identity/image of your festival?
- What are the tools we can use?
- How to use social media?
- How to look in a new way at storytelling, communication?
- How to position your festival within the vast offer worldwide?
- What are the marketing strategies from other fields of action as business companies, foundations, etc.?
- How do life experience and mouth-to-mouth relate to these new technological opportunities?
Topics will be further defined by the issues and challenges selected participants are concerned with.
This second edition offers a platform to provoke its participants to think beyond the existing frameworks, change perspective and shape new ones during a dialogue and collective research with people working in a diversity of geographical, social, and cultural backgrounds.
- Information or best practice exchanges, peer to peer exchange as well as experts’ presentations;
- Inspiration and introduction of tools from the digital world;
- Knowledge development from the field to be shared with a broader community.
In addition to the thorough exchange of knowledge, best practices (and failed attempts) with peers and experts in the field of communication, participants will work on toolkits on accessibility and the use of technology to improve the festival experience.
This edition of the Digital (R)Evolution atelier will happen entirely online due to current circumstances.